Monday, August 10, 2009

SMS as a Business Critical Mechanism

All relevant research point to an unprecedented and continuous growth of both mobile messaging traffic and revenue - even with the current economic crunch. Enterprise messaging is expected to grow significantly, according to Informa Telecoms; enterprises sent 81 billion application-to-person SMS in 2008. The volume is forecast to grow 17.8% year-on-year until 2013. A recent survey indicates that Short Message Service (SMS) mobile text messaging has blossomed into a critical mechanism enabling enterprises to instantly send urgent alerts and notifications to support customer service, marketing, emergency management, and other time-critical business functions. Further, half of the companies surveyed expect to increase their usage of SMS in the coming year due to the immediacy, mobility, and affordability that the medium offers.

Operators looking into desktop messaging specifically MessageManager aim to satisfy the growing requirement of businesses to send messages from the privacy of their own offices to large number of recipients guaranteeing delivery within minute. Moreover, SMBs are looking to automate their businesses and send customized SMS for a variety of services. On top of this, customers do not want to get into a steep learning curve and want to have it all immediately without complicated setups.

MessageManager is a proven solution; statistics indicate that for corporate entities; traffic is exponential during the first few months. About 90% of corporate customers continue to be active users over time. Based on data available, and after several months of usage, the average number of messages per month for business users is around 12,500 SMS per month per user. Of course this average is across all customers small and large, referring only to large customers will bring the average up to close to 110,000 SMS per month per user.

It is also important to note that on average 29% of the corporate traffic is one to one – mainly from applications sending notifications or events, while the remaining 71% is considered bulk traffic broadcast to many individuals at once.

MessageManager allows the operator not only to meet the goals, but boost its brand image as a technology leader and achieve customer retention by introducing consumer targeted products extending the reach of the mobile operator into the PC online world.

Of course, the long-term goal is also maintained: to drive mobile marketing and increasing messaging revenue throughout the MessageManager platform services.

If you are an operator, contact us for your free trial now.

Wednesday, August 5, 2009

Who are we ?

PowerMeMobile was born in 2002 to provide desktop messaging solutions and VAS services to Middle Eastern Operators.

Since then, we have grown from 1 developer to over 25 - but our mission is still the same: provide a combination of powerful mobile solutions and unbeatable services for our customers.
Our core team works in developing the leading desktop messaging solution in the Middle East, named MessageManager.

MessageManager is a unique mobile operator platform that allows SMS and MMS delivery via a variety of interfaces - with virtually no throughput limit.
Indeed, this solution can grow modularly to match any needed speed requirement, be it SMS or MMS.
This platform won't just send SMS and MMS - but actually receive them as well.
The sending and receiving process happens through a variety of interfaces:
  1. Desktop Client
  2. Web Interface
  3. Wap Interface
  4. Internet Explorer Interface
  5. Firefox Interface
  6. Outlook Interface
  7. OutlookExpress Interface
  8. Lotus Notes Interface
  9. MSN Interface
  10. Facebook Interface
  11. OpenSocial Interface
  12. ServiceMonitor Interface
  13. SMPP Client Interface
  14. API: Webservice and COM Object
  15. Command line tools for Linux, Mac and Windows
  16. Google Deskop Interface for Linux, Mac and Windows
  17. Gmail & IGoogle Interfaces

Obviously, the platform is also modular in the interfaces, i.e. above modules can be chosen in accordance with the operator's requirements. We'll surely be talking about those modules in later posts.

The platform has several other optional features that can be part of the deployment or not depending on the operator’s needs.
The virtue of this platform is a quick deployment of less than three months and a commercialization period of two months that will start earning the much-needed new VAS revenues. It does actually deliver results quite quickly, with
"2009 still forecasted to be the year of the SMS - again" according to WirelessWeek, operators are actually looking to diversify their offerings to their customers by growing their SMS/MMS traffic and monetize their investments.

Beyond P2P messaging, which is already saturated, Desktop messaging is the solution that will provide year on year growth and a very high Return on Investment - guaranteed.

Our satisfied operators can vouch for us ;) If you are in such a position, contact us for a free trial